| It never fails. My best business ideas come just as I'm | | | | - Pull over to the side of the road |
| drifting off to sleep. Every darn time. | | | | - Dash into the theater's lobby |
| I'll bet yours do, too. And I'll also bet that, just like me, | | | | - Grab a scrap of paper at your kid's soccer game |
| you typically roll over and promise yourself that you'll | | | | And write them down right away, when they first |
| jot down the idea in the morning. | | | | come to you, when they're NEW. Here are three good |
| Or maybe your best ideas come while you're... | | | | reasons why: |
| - Driving | | | | 1) Your idea has its greatest power when you're most |
| - Having dinner with friends | | | | excited. |
| - Sitting in a movie theater | | | | 2) A brand new idea is HOT. If you capture it now, |
| - At your kid's soccer game | | | | you'll have it handy when you and your business are |
| And you always promise yourself that you'll jot down | | | | running cold. |
| the idea later. | | | | 3) Ideas are hard to hold onto. They're feisty. They like |
| Let me tell you: Later, that idea will be long gone. It'll be | | | | to move around. And if you don't grab them, they'll |
| lost in the ether. And it will avoid you the harder you try | | | | shoot right into the head of one of your competitors. |
| to remember it. | | | | Always keep a notebook and pen with you. You |
| Face it -- your most brilliant ideas always arrive | | | | never know when a terrific idea will squirm into your |
| suddenly and without warning. They never come at a | | | | otherwise occupied cranium. You'll want to capture it. |
| convenient time. So when they do arrive... | | | | And the only way to do that is to write it down |
| - Turn on your bedside light | | | | immediately. |